The latest brand positioning for Stella Artois puts the meal occasion front and center. We deployed a star studded cast to invite people to the world most interesting dinner: a party, hosted by Stella, including all the members of the campaign. draftLine was tasked to develop the TV and social component of the campaign featuring Jermey Allen White.
To reveal the redesigned 2022 Acura RDX, we needed a campaign that properly described the high-performance SUV. The word “performance” does not directly translate into Spanish, but for us, that wasn't a problem. It was an advantage. We created a campaign on the premise that performance doesn't translate, you just have to feel it.
Creative Director
Juan Jose Quintana
Senior Art Director
Jason Cary
Copywriter
Touffik Milla
Production Company
Carbo Films
Honda is an automotive brand that has always been close to the hearts of tuners and racers. For Hispanic Heritage Month, we decided to capture the passion of a couple local tuners as an extension of the “Tuned by Culture/Tuned by Cultura” social media campaign. We created videos, images and Giphy stickers to bring this concept to life.
Creative Director/Senior Art Director
Jason Cary
Copywriter
Touffik Milla
Integrated Creative
Samantha Villavicencio
Illustrated by Baron Peña
Wood Chipper is one of the commercials in Shattering Perceptions 2.0: the second phase of Chevrolet's campaign. The campaign's purpose is to change real peoples' perceptions of the brand and line of vehicles. During this campaign, we created over 160 different edits for the Hispanic Market alone. The final edits appeared on television, social media, dealers and more.
Here is the long form intended for online use and the :30 for television.
Creative Director
Manuel Huici
Sr. Art Director
Ismael Diaz
Art Director
Jason Cary
Copywriter
Tammy Tripp
This social media campaign was for the launch of the All-New Honda Civic Hatchback. The campaign was brought to life across various social media platforms including Facebook through Facebook Instant Experiences, Instagram with Vertical Videos and Image Carousels and SnapChat through Vertical Video.
Associate Creative Director
Marco Vides
Senior Art Director
Jason Cary
Copywriter
Briana Rodarte
The ¡Adelante! U.S. Education Leadership Fund is a leadership developing, non-profit organization dedicated to helping Hispanic college students. Miller Lite partnered with ¡Adelante! to help provide scholarships for exceptional students.
These online videos tell their stories.
Creative Team
Ismael Diaz
Jason Cary
Tammy Tripp
Belinda Delgadillo
The Coors Light Private Party is a grassroots guerilla marketing campaign that connects with people on a local level. We tour the Dallas Texas metroplex in a Coors Light party truck and find hard working everyday people and honor their hard work by offering them an exclusive party. This is what that looks like and how these people react.
The photographs featured were taken by me at the event.
Trailer is one of the commercials in Shattering Perceptions 2.0: the second phase of Chevrolet's campaign. The campaign's purpose is to change real peoples' perceptions of the brand and line of vehicles. During this campaign, we created over 160 different edits for the Hispanic Market alone. The final edits appeared on television, social media, at dealerships and more.
Here is the long form intended for online use and the :30 for television.
Creative Director
Manuel Huici
Sr. Art Director
Ismael Diaz
Art Director
Jason Cary
Copywriter
Tammy Tripp
Zumbida is a mango flavored aguas frescas that is part of the MillerCoors portfolio of products. In order to connect with our target market of Hispanic Millennials, we hosted an event at an art gallery in San Diego, CA on Día de los Muertos.
Creative Director
Jason Cary
Production
7twelve Media
This brochure was sent out to over sixty thousand Ford employees to inform them about the Employee Excellence program known as E2. In order to give this piece presence over the previous year, we used 120 lb silk paper in an 8 x 8 format, rather than the traditional trifold.
Creative Director
Emily Schriber
Art Director
Jason Cary
Copywriter
Kip Klapenback
